THE MEDSPA SUMMIT

Where leaders shape the future of aesthetics
May 20–21, 2027 • Four Seasons Hotel Philadelphia

The Intention

The MedSpa Summit was created to elevate the standard of leadership in aesthetics, bringing together a small, thoughtfully selected community of decision makers who value integrity, excellence, and long-term vision.

This is for leaders who prefer substance over noise: real-world insight, thoughtful perspective, and relationships built on shared standards, not salesmanship.

Bonnie overlooking the Philadelphia skyline

A Note From the Founder

The Why

Over the years, I’ve attended many industry events, and while they were valuable, I often left wanting more.

More conversation around leadership. More dialogue about the realities of running and growing a practice. More connection with other decision-makers who understand the weight and responsibility of building something meaningful.

As a Founder and Practice Director, I was constantly searching for a room that focused on the business side of what we do, not just the clinical side. When I couldn’t find that space, I decided to create it.

The MedSpa Summit was built for owners and executive leaders who are hungry to grow- thoughtfully, strategically, and with intention. I’m truly looking forward to welcoming you to Philadelphia.

— Bonnie Benedetto
Founder & Host, The MedSpa Summit Practice Director, Bella Body Medical Spa

The Experience

Two days of high-level education for aesthetic leaders, structured around the realities of growth, innovation, and the evolving expectations of today’s patient.

Sessions are designed to move beyond inspiration and into practical application, with candid conversations, clear takeaways, and insight from leaders who understand the realities of building and leading in aesthetic medicine.

The experience is intentionally intimate, creating space not only to learn from the stage, but to continue the conversation throughout the day, with speakers, peers, and industry leaders in the room.

Throughout both days, guests will enjoy breakfast, lunch, refined snacks, and a Thursday evening cocktail reception, seamlessly hosted within the Four Seasons experience, along with a few thoughtful surprises.

The Gathering

Approximately 100 leaders in aesthetic medicine from across the country.

Founders. Operators. Physicians. Industry leaders.

The Voices Guiding the Conversation

A first look at the leaders joining us for The MedSpa Summit 2027.

Audrey Neff

Chief Marketing Officer, Aviva Aesthetics

Opening Keynote: Leading What's Next: The New Era of MedSpa Ownership

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Audrey Neff is Chief Marketing Officer of Aviva Aesthetics and a recognized thought leader in medical aesthetics, bringing more than a decade of experience in business strategy, marketing, and practice development.

An international speaker, award-winning published author, and industry educator, Audrey has served as faculty for more than 30 medical aesthetic associations and conferences worldwide. She is a Galderma GAIN Business Trainer, a global Key Opinion Leader for Merz Aesthetics, and host of the True to Form podcast.

Through her work with leading practices and industry organizations, Audrey brings a distinctive perspective on leadership, growth, and the evolving future of medspa ownership.

Sara Shikhman, Esq.

Founder & Managing Partner, Lengea Law

Legal Compliance for Emerging Aesthetic Trends

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Sara is a leading healthcare attorney and nationally recognized advisor to medical spas and aesthetic practices. She specializes in regulatory compliance, risk management, and business strategy—helping owners navigate legal complexity with clarity and confidence.

Adam Haroun

Founder, Aesthetic Altitude

Luxury Marketing & Standout Positioning

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Adam is a nationally recognized branding and marketing strategist known for helping aesthetic practices scale with clarity, confidence, and premium positioning through innovative campaigns and real-world growth strategy.

Kara McClanahan, MBA, MHA, CMPE

Executive Consultant & Practice Strategist

Operations That Elevate: Systems & Processes That Scale

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Kara is a nationally recognized executive consultant and practice strategist with 25+ years of experience helping medical spas and aesthetic practices strengthen operations, elevate teams, and scale with structure and confidence.

Shannon Weinstein, CPA

Founder, Keep What You Earn

Profitability, Cash Flow & Building Wealth Beyond the Business

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Shannon Weinstein is a CPA, entrepreneur, and founder of Keep What You Earn, where she helps business owners understand the numbers behind their businesses and make smarter financial decisions. Known for making complex financial concepts practical and approachable, Shannon brings a fresh perspective to profitability, cash flow, taxes, and building lasting wealth.

Tom Brady

Aesthetic Technology Entrepreneur & Industry Veteran

The Business of Buying Technology: What Owners Need to Know Before They Invest

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Tom Brady has spent more than three decades at the intersection of aesthetic technology and practice profitability. An early pioneer of the laser rental model, Tom built a successful business bringing advanced laser technology directly into plastic surgery practices—giving him a rare understanding of both the clinical and financial realities behind capital equipment.

Over the years, his work expanded from operating technology to understanding how it is manufactured, priced, financed, and ultimately made profitable inside a practice. Today, Tom works closely with manufacturers and aesthetic practices to identify technologies that deliver strong clinical value without unnecessary cost, consumables, or overhead.

Known for spotting industry shifts early and cutting through the noise around the newest device or trend, Tom brings an owner-first perspective to one of the biggest financial decisions a med spa can make.

And we're just getting started

More voices will be joining the conversation—bringing fresh perspective on hospitality, leadership, ownership, technology, growth, and what it really takes to build an exceptional aesthetic business.

Inside the Conversation

Topics shaping the next era of aesthetic medicine in 2027:

Leadership & Sustainable Growth

Financial Health & Smarter Business Decisions

Marketing & Brand Positioning

Compliance & Risk-Aware Growth

Team Culture & Operations

Hospitality & the Client Experience

Technology, Devices & Smarter Purchasing

Innovation, AI & Modern Practice Growth

Candid Conversations & Real-World Leadership

Who Will Be in the Room

A room of leaders who understand what it takes to build in aesthetic medicine.

The MedSpa Summit brings together founders, multi-location operators, physician leaders, and industry voices from across the country.

With attendance intentionally limited, the room is designed for meaningful conversation, valuable connection, and the kind of candid exchange that happens when experienced leaders come together.

Participation

Join us for The MedSpa Summit.

Participation in The MedSpa Summit 2027 is $1,595.

Your registration includes two days of programming, breakfast and lunch both days, refined snacks, and Thursday evening's cocktail reception at Four Seasons Philadelphia.

Early access is currently reserved for returning Summit attendees. Public registration opens soon.

Public Registration Coming Soon
Accommodations

Preferred Four Seasons Guest Rooms

A limited number of guest rooms have been reserved at the Four Seasons Hotel Philadelphia for MedSpa Summit attendees at a preferred rate.

Because the room block is intentionally small, booking details will be shared with confirmed attendees after registration. We encourage guests traveling from out of town to reserve accommodations early.

The Setting

Four Seasons Philadelphia